Saturday, December 28, 2019

Manifest Destiny By James K. Polk - 1257 Words

Jack Biernesser Mr. Schulten U.S. History 16 March 2016 Manifest Destiny Manifest Destiny is the belief during the 19th century, that the United States of America not only could, but was destined to, stretch from coast to coast. The idea of Manifest Destiny helped to fuel the war with Mexico and the removal of Indians from the United States. The American people and government lived by this belief. Manifest Destiny had many good results like the expansion of the American territory. It also had many poor results like the killing of Indians who were in the way of the belief of Manifest Destiny. The president that followed through with the belief of Manifest Destiny the most is that of James K. Polk. His war with Mexico and strong stand against the British about the Oregon territory solidified Manifest Destiny. The Unites States of America and its government drilled into its citizens that they should spread the political idea of democracy for the common good of the people. The United States government has established democracy in foreign land s, like Guam. They have encouraged countries to use democracy, like Mexico. There are still some countries though, that are not open to the idea of democracy, like Cuba for example. Some countries, like Russia and China, have been open to the idea of it and are incorporating democratic ideas into their government and economy. The biggest reason the United States spreads democracy is for economic and political gain. Money makes theShow MoreRelatedManifest Destiny By James K. Polk866 Words   |  4 PagesManifest Destiny was the widely held belief that the United States of America were destined to expand over a vast area through the will of God. The President of the United States of America, James K. Polk, who had been elected into office in 1844. Polk won the election by showing his support of the re-occupation of Oregon and the re-annexation of Texas. In doing so he was able to appeal to both the southern and northern expansionists. Polk spearheaded the tasks soon after entering of fice. ManifestRead MoreEssay On Manifest Destiny1432 Words   |  6 Pages Manifest Destiny has many topics to choose from, the Annexation and war with Mexico being one of them. Annexation is the action of invading, most times it was about invading land. There were more Americans living in Texas then there were Mexicans. Eventually Texas became an independent republic in 1836, this simply added to the events leading up to the war with Mexico. The purpose of this essay is to understand the Annexation of Texas, how the war with Mexico began, what happened in the MexicanRead MoreThe Doctrine Of Manifest Destiny By John Louis O Sullivan1686 Words   |  7 Pagesexpansion was the Doctrine of Manifest Destiny. In 1845 an American columnist, John Louis O’Sullivan, introduced the term â€Å"Manifest Destiny,† which applied to the idea that America was destined to expand. According to the doctrine, America had a God given right to expand its democratic institution because Americans were morally and racially superior to the uncivilized people in their way of expansion. Therefore, O’Sullivan and many others used the phrase â€Å"Manifest Destiny† to promote and justify theRead MoreInsight about the Mexican War and the Manifest Destiny Essay1046 Words   |  5 Pagesthe Mexican War and how did it begin? or What is Manifest Destiny and who came up with it? Those are all very good questions, so let me take the time to give you some insight about the Mexican war and Manifest Destiny. The Manifest Destiny was the belief that the United States was destined to expand from coast to coast. It was the concept that which heavily influenced American policy in the 1800s. Americans supported the manifest destiny because the Southerners wanted more land and NorthernersRead MoreManifest Destiny and Foreign Policy1135 Words   |  5 PagesManifest Destiny and Foreign Policy The term Manifest Destiny, which American writer John L. OSullivan first used in the New York Democratic Review in 1845. , describes what most 19th-Century Americans believed was their God-given mission to expand westward, occupy a continental nation, and extend U.S. constitutional government to unenlightened peoples. The idea was the driving force behind the rapid expansion of America into the West from the East, and it was heavily promoted in newspapersRead MoreThe American Of The Mexican American War1664 Words   |  7 Pages The Mexican American War â€Å"No President who performs his duties faithfully and conscientiously can have any leisure.† –President James K Polk. The Manifest Destiny is believed to have the primary cause of western expansion in the United States during the 19th century. This doctrine is believed to have been the primary sources which led to the vast expansions because of its belief that theRead MoreAn Exercise Of American Imperialism1381 Words   |  6 Pageshis presidency, James K. Polk made a promise to the American people to honor Manifest Destiny, expanding the territory of the United States to the Pacific Ocean. Polk was blinded by his tunnel vision, and was more than willing to pay the cost of thousands of Mexican lives (over twice as many as Americans) in pursuit of his goal. The Mexican government was weak, so, Polk took advantage by sending representatives to monitor, what he considered, the borders between their nations. Polk was aware thatRead MoreManifest Destiny : Ideal Or Justification Essay883 Words   |  4 PagesManifest destiny: Ideal or Justification The Louisiana Purchase doubled the size of U.S in 1803. But it is not enough for ambitious Americans, we are not satisfied, we wanted more territory. So western expansion did not end, it actually keep moved. Westward Expansion is a very significant part in U.S history. It operated perfectly based on the ideology called manifest destiny. However, the creation of this theory is on purpose. It was used to push U.S territory to further west. When the idea of manifestRead MoreEssay on Manifest Destiny 1312 Words   |  6 Pagesin the 1840s, Manifest Destiny helped push America into the next century and make the country part of what it is today. The ideas behind Manifest Destiny played an important role in the development of the United States by allowing the territorial expansion of the 1800s. Without the expansion of the era, America would not have most of the western part of the country it does now. Manifest Destiny, before becoming nationally known, started very meagerly. The term Manifest Destiny was first usedRead MoreThe Manifest Destiny Essay884 Words   |  4 Pages The Manifest Destiny is the idea of continental expansion by the United States, from the Atlantic to the Pacific Oceans, which naturally occurred out of a deep want and need to explore and conquer new lands and establish new borders. This idea contributed to several wars, including the US-Mexican War. Mexico and the United States had its share of territorial issues. With only four more days of his presidency, on March 1, 1845, President John Tyler signed the Texas annexation bill. When the United

Thursday, December 26, 2019

Women in Othello/ Elizabethan Times - 1608 Words

â€Å"The value of identity of course is that so often with it comes purpose† (Stevenson, Robert).In play Othello identity is a topic that appears throughout the play. In Shakespeare Othello all the women, Desdemona, Emilia and Bianca have no separate identity all three are defined by who they are or not married to or the male characters they are connected with. â€Å"According to the Elizabethan times that the play was written in and the general hierarchies within Venetian society men hold all the power and women are considered to be of low intellect† (Berggren 55). Yet it is the women that speak the in the scenes throughout the play. Othello by William Shakespeare is a story in which the women characters are treated in the unfair way that women of†¦show more content†¦In â€Å"Shakespeare Sister† by Virginia Woolf states that â€Å"when the husband had been assigned, he was lord and master, so far at least as law and custom could make him† (1-2) . This is uncovered in the play Othello when Desdemona calls Othello her lord. Woolf also states that the daughter who refused to marry the gentleman of her parents choice was liable to be locked up, beaten and flung about the room, without any shock being inflicted on public opinion. Marriage was not an affair of personal affection, but of family avarice, particularly in the chivalrous upper classes (3-5).† This is expected in the Elizabethan times but this is why Othello is different. Desdemona picked her own husband even a man of a different race. Once her father found that she runaway with a man of a different color and got married with out his permission he was furious. She went against what was expected of Elizabethan women to do and this is why her father was mad at her. This was the first step in redefining her role as a woman. By choosing her own husband was an act of independence by Desdemona took away the gender barriers of the Elizabethan times society and posed a threat to male authority Heather Thomas states in herShow MoreRelatedExaming the Interracial Marriage of Othello and Desdemona Essay1105 Words   |  5 PagesCenturies ago in Elizabethan England there were many traditions about marriage and the treatment of women. One strong tradition of these times was the practice of marriage between races. Interracial marriages were considered extremely taboo. (High Beam). In this era marriages were arranged by the parents with strong help from the local church. The individuals had little choice as to who they would marry. (Elizabethan England Life). Yet another example of these traditions was the respectable treatmentRead MoreDifferent Reactions of a Modern and Elizabethan Audience to Othello640 Words   |  3 PagesIn the Elizabethan era, many of the issues Shakespeare included in his plays were socially accepted by the audience. In contrast these issues are in large not accepted in todays modern society. The first decisive opposing reactions by a modern and Elizabethan audience to a Shakespeare play such as Othello, is the status of women in this period. Othello among other plays of its era, introduce the idea of women as possessions. quot;O heaven! How got she out?quot; Here Brabantio is talkingRead MoreWomen Of The Elizabethan Society1471 Words   |  6 Pages Women of the Elizabethan society, such as in Shakespeare’s Othello, are particularly not considered as equal. Women were more often seen as less of people who need to be helped and aided by man. This ideology was spread by both men and women of that time by them playing into the gender roles of male and female. Othello gives a relative example of the male and female ideology being accepted and spread throughout society in the Elizabethan age. With it only being three women in the play, DesdemonaRead MoreShakespeare Gender Stereotypes1049 Words   |  5 PagesImpact of Gender Stereotypes to Shakespeare’s Plays Imagine living in Shakespeare’s time, when expectations were held at a higher standard for both men and women. A time when what gender you were dictated what you could and could not do. Male supremacy ruled the world, and therefore women were subjected, â€Å"‘To suckle fools and chronicle small beer.’† (Othello 2.1.132) This means that the woman’s only responsibilities in life was to nurse her children and take care of her home. These kinds of genderRead MoreThe Tragedy Of Othello By William Shakespeare Essay1418 Words   |  6 Pagesthose of any other playwright, past and present. One of the most famous examples of these plays is the tragedy of â€Å"Othello†, believed to have been written in approximately 1603. The work revolves around four central characters; Othello, a Moorish general in the Venetian army; his new wife, Desdemona; his lieutenant, Cassio; and his trusted ensign, Iago. Throughout the play of â€Å"Othello†, William Shakespeare diagnoses and portrays two ills within his own society, which are undeniably still present inRead MoreOthello Feminist Analysis1611 Words   |  7 PagesOthello, by William Shakespeare is well known for its richness in literary content and elements pertinent to societal ideas. Moreover, women are portrayed in Othello in ways that confirm, but also contradict their treatment in Shakespeare’s time. Both female action and language represent these ideas such as expectations for a wife and expectations for how a woman is to act. That said, there are many other lines spoken by these characters that defy the expectations placed on women at time. OverallRead MoreWomen s Treatment Of Women837 Words   |  4 Pagesthroughout history. From times of severe incarceration to the near-equality of today, many valuable generalities can be drawn about societies from their treatment of women. Elizabethan Great Britain, heading the way of the medieval Renaissance, introduced previ ously unheard of customs of treating women. In Shakespeare’s â€Å"Othello†, women play integral roles in the outcome of the play yet are treated just as poorly, if not more so, than the racially and socially oppressed Othello, the â€Å"Moor of Venice†Read MoreWilliam Shakespeare s Othello And Hamlet1721 Words   |  7 PagesTitle here An Elizabethan woman can be characterized as one that is submissive and subservient to men. William Shakespeare utilizes this type of woman when he wishes to show his audience the cruel nature of men. In both of his tragedies, Othello and Hamlet, Shakespeare presents cruelty in the form of male domination, where most of the time, the women are undeserving of ramifications such as death. When a woman in a Shakespearian play breaks the stereotype of the Elizabethan woman, as Olivia doesRead MoreWomen: Venetian Societal Views1156 Words   |  5 PagesRace. Women. Men. Class. Poor. Rich. Royalty. In Shakespeare’s play, Othello, many issues are explored through a tragedy. The rights of women are being put to the test. There are three women, Bianca, Desdemona, and Emilia that play a major role in Othello. In the Elizabethan Era women were neither very respected, nor considered to be intelligent. Yet, the women hold most of the power in the Tragedy of Othello. The women are also the only characters that are able to maintain the trust among themselvesRead MoreIf Othello Had Been Written in Modern Times How Would It Differ1246 Words   |  5 Pagesdifferent time or place or language or for a different audience, how and why might it differ? Specific question: If Othello had been set in a modern era, how would it differ? Title of text: Othello Task is related to course section Pt 4: Literature- Critical Study, The individual, Community and Identity Task focus: The aim of this essay is to analyse how Shakespeare’s play Othello would differ if it had been set in a politically correct and modern society such as ours. If Othello had

Friday, December 20, 2019

Countries Should Be Allowed to Leave or Forced to Leave the EU Essay

Essays on Countries Should Be Allowed to Leave or Forced to Leave the EU Essay The paper "Countries Should Be Allowed to Leave or Forced to Leave the EU" is an outstanding example of an essay on category. European Union is an association of twenty-seven countries, mostly European countries with an aim to strengthen their political and economic powers and it was refined in 1993 in a treaty called the Maastricht Treaty (Verdun). The EU has a standard currency called the Euro which can be used in any member state. The union has established a standardized market and created a free environment for the migration of people within the state without passport control.Countries should be allowed to leave the EU if it is for their own interest that they do so. This argument is supported by the fact that a member of the Union can encounter some problems, which can be avoided if the country quit membership. A country should be given the freedom to quit the European Union if it is in the interest of the people. European Union membership is costly and if the member states shou ld decide to free themselves from this financial burden, they should be allowed to quit. Policies adopted by the European Union affect member states. Some of these policies may disadvantage a country. A move to set a minimum price for agricultural goods can be unpopular and it can force consumers to pay more than what they would have paid in a free market. Should a country wish to free its citizens from these economic policies, the EU should allow them to withdraw their membership. Citizens of the member states have also lost their national sovereignty to the union, and they identify themselves more with the European Union Economic territory more than they do with their own country.The use of common currency is another issue that member states struggle with; moreover, the common monetary policy for Euro users involves setting up a common interest rate (Philip 48). These rates are favorable for some countries and unfavorable for others, therefore, if the policy is set to reduce infla tion by charging a high-interest rate, countries with recessions will be disfavored. The Euro also cannot be devalued by a single government, in an effort to make exports competitive. Being a member of the European Union, therefore, limits the government’s power in the application of fiscal policies. Free migration of labor and capital within the Euro member state can create labor completion and overcrowding of labor markets. This movement of people can cause other problems associated such as traffic jams and a rise in the cost of housing. If a country should wish to avoid this migration by quitting the Union, it should be allowed to do so. In some instances, countries may be forced to leave the union, thus, if a member state disintegrates, it should be forced to leave the union, and register afresh if it wants to continue with the membership.However, there are reasons why countries should not be allowed to change membership. Changing the membership of a member state, say UK means that other members of the European Union will not enjoy free immigration to the UK, free exchange of labor and capital. This could affect companies that are established in the region, which base their market on the common region; therefore, the withdrawal should be regulated. The union also creates a great platform for diplomacy and therefore avoiding conflict and gives collective security to members. Withdrawal of a country, however, cannot make a company lose all its sales, because it can concentrate its trade in the remaining member countries furthermore, the company can still do business in those countries, which have withdrawn provided the follow the law of the country they wish to trade-in. Friendly countries can still help one another during the time of war, whether or not they are both members of a Union.Members of the European Union should, therefore, be allowed to withdraw membership at will because it is democratic to do so. Membership for the union comes with many advantages, but still, a county should decide what is best for its citizens and arrive at a decision accordingly.

Wednesday, December 18, 2019

The Modern Prison System And The American Government System

If there is one thing that makes the world run efficiently, it’s money. Having money and adequate funds, leads to power and peace, no matter the business you’re in. This is no different in the correction industry, one of the least funded areas in the American government system. For as long as America has been founded, there have been a prison system. Granted early systems were horrendous and treated criminals as less than human beings, the modern prison system isn’t perfect either. Even after hundreds of years, the American prison system is flawed. Corrections industries do not communicate with each other causing disparity in the way places are run and which programs are truly helpful in getting people back into society successfully.†¦show more content†¦The staff in corrections is so large, because there is a huge number of people in the actual prisons, an even bigger number of people on parole, and people in general needing to be protected. With more t han 2.3 million people locked up, the United States has the highest incarceration rate in the world. 1 out of 100 American adults is behind bars, meaning that with that many people needing to be incarcerated, governments should be focused on opening new facilities and expanding instead of making across the board cuts and shutting down much needed buildings. Though the corrections industry is only one part of the entire Criminal justice system, it is argued to be one of the most important. The local, state, and the federal government spend about $74 billion dollars a year on correctional institutions, and nearly 800,000 people work in the industry. In corrections, budget is being diminished at an astounding rate. Prisons are getting closed, there’s less money for necessary equipment, there are fully trained staff member losing their jobs, and lower staff/inmate ratios. Governments are doing whatever they can to save, but eventually there’s nowhere else to cut, and the s ituation becomes very dangerous for not only inmates, but for the guards there as well. With the economy being in rough shape as of late in America, money invested in corrections is lessening, whether this is more helpful or harmful to society in the long run is

Wednesday, December 11, 2019

Sir Gawain and the Green Knight color Essay Example For Students

Sir Gawain and the Green Knight color Essay Though often extensive detail may be condemned as mere flowery language, in understanding Sir Gawain and the Green Knight one must make special emphasis on it. In color and imagery itself, the unknown author paints the very fibers of this work, allowing Sir Gawain to discern the nuances of ritualistic chivalry and truth. His quest after the Green Knight is as simple as ones quest toward himself. Through acute awareness of the physical world he encounters Gawain comes to an understanding of the world beyond chivalry, a connection to G-d, the source of truth. He learns, chivalry, like a machine, will always function properly, but in order to derive meaning from its product he must allow nature to affect him. At the onset of Sir Gawain and the Green Night the unknown author goes to great length physically describing the opulence of Christmastime in Arthurs court. For Camelot even Christmastide, a deeply religious holiday, is given significance based on its futile aesthetic veneer rather than inherent religious value. The dais is well -decked (Sir Gawain and the Green Night, 75), and costly silk curtains (76) canopy over Queen Guinevere. The Knights are described as brave by din by day, dancing by night (47 ), this is to say they are the paradigm of bravery and gentility. Both bravery and gentility are not indicative of the knights humanity, his feelings and thoughts, rather how appears and acts. Dissimilar to King Arthurs opulent and boyish description, the Green Knight appears earthly, like an overgrown lumberjack in a debutante ball. His very entrance to the narrative aims to shatter Camelots superficial relationship with earthly trials. While Arthur seeks pleasure in hearing tales of some fair feat (92), the Green Knight undermines all formality known to be chivalrous challenging the king to a life risking game. With a broad neck to buttocks (137), (opposed to Arthurs court depicted in the ever regal color red,) the Knight is clothed in green, the color of nature. He appears with no armor other then his faith, merely a utilitarian woodsmans ax. While Green Knight is described like an animal who is said to have wagged his beard (306) yet understands the cyclical nature of life and truth of mans futility, it is only after Sir Gawain proclaims his lack of strength (though he says it at that point as a matter of chivalry) that he is able to begin his journey (in place of King Arthur) to learn about living. The Green Knights essence of reality is not entrenched in physical archetypes as are the Knights of Arthurs court. He appears with no armor to shield him from feeling the world, in fact his green appearance, though brawny in description, does contain undertones of green passivity. He is neither depicted as spiritual blue, nor warm emotional yellow, rather the fusion of the two, devilish green. To live in a state of uncertainty is the antithesis of mid-evil chivalry. It is a knights duty to know his place in society and to whom he serves, not to think or feel therefore when Gawain asks the Green Knight for instructions to find his home, the Knight gives no formal address, rather an experiential response. He says If I tell you true, when I have taken your knock you shall hear straightaway of my house and home and my own name (398-399). This statement forces Gawain to live in the reality and emotion of the moment rather then set out on his quest upon social consequences. In search of the Green Knight, Gawain travels through the wilderness and comes to recognize his true subordination to nature and not merely social constructs. It is amidst his battling of vicious beasts, cold rain, wild forests and more, where he begins to feel the mortality of mankind and the need to pray to a greater being that Mary may be his guide (738). This prayer and recognition of a larger force beyond him leads directly to the discovery of the Palace of Bertilak de Hautdesert. While the palace of Bertilak de Hautdesert is fit for a king and lavish by design its very inhabitants hold a lesser value to .

Monday, December 9, 2019

CPT Surgery free essay sample

Assign CUP surgery codes from the General and Integument System subsections. Add CUP and/or HASPS level II modifiers to codes as appropriate. Surgery Section Organization The Surgery section is the largest section in CUP and its subsections are organized anatomically. Selecting the appropriate surgery code requires a careful review of the patient record to determine the procedures and services provided. The basic organization of the Surgery section is by major body system, with headings and beheading based on anatomic site and/or type of procedure.The CUP Surgical Package Definition See pages 481-482 of the 3-2-1 Code It! Text; What services are always included? Read the Surgery Guidelines at the beginning of the Surgery Section in the CUP code book. Surgical Modifiers If services are provided by more than one physicals, what modifiers do you use? When do you use them? Read about unusual services and treatments. What is the modifier to show unusual services? When do you use it? Find the modifier for a prepare procedure. We will write a custom essay sample on CPT Surgery or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What is the definition of separate procedure? What modifier would you use to show a distinct procedural service? Integument System Integument procedures include incision, biopsy removal, paring/curtailment, shaving, destruction, excision, repair, adjacent tissue rearrangements, grafts, flaps, and specialized services. Refer to the definitions of surgical terms in the textbook. CUP Surgery By language Chapter 1 1, CUP Surgery I If services are provided by more than one physician, what modifiers do you use?

Wednesday, December 4, 2019

Burger King And Social Media Channel Youtube †MyAssignmenthelp.com

Question: Discuss about the Burger King And Social Media Channel Youtube. Answer: Introduction The chosen organization Burger king is a global chain of hamburger fast food restaurants and the chosen social media channel is YouTube. The Burger King was introduced by Keith J. Kramer and Matthew Burns at the beginning when it was Insta-Burger King and later Burger King was taken over by David EdgertonandJames Mc lamore in 1954. Identity The identity of Burger king is revealed to its users in the form of the name of the brand, its location in different countries, restaurants in regions mostly with participating discounts and gifts for the customers. Releasing new videos with smart adverts are a different strategy that Burger King uses to give its customers an overall idea about the product. Conversation The conversation over YouTube is a common thing. People exchange messages and information in the comment box in the YouTube. Along with it the successful way of communicating and presenting the ad content to grab customers interest is well creatively done by the company. It uses pre roll video ads and content ads with interesting offers to show to the customers. Sharing The users exchange videos in YouTube and external information like new store opening, introducing new burgers and menus. Recently the advertisement where the Burger king has used a tricky and clever way to advertise as such in the end of the video it says OK, Google, what is the Whopper burger? and soon after hearing this question any Google home device answers in clear words (Conick, 2018). Presence The presence of the organization can be ensured with the number of viewers who like or dislike the video content and it had 69,334 numbers of subscribers who follow the YouTube channel of Burger king. It was found that 22,628,050viewers only searched out for the YouTube channel page (BURGER KING, 2018). Relationship The relationship between the users and the organization can be overlooked by the number of visitors visit by the information of the internet. Even Burger king interacts with its customers online by hosting contests and distributing gifts to the winners. It releases its all offers and discounts regarding its products and feedback videos to keep the customers updated with the present facts and information (Burger King, 2018). It has been seen that Burger King does not engage that much in the medium of YouTube as compared to other media. It will adversely affect the sales if the organization gives more focus in the message reply of the customers to make them busy with the gossip of the burgers. Reputation The Burger King stands out to be one of the hardest competitors in the market with its good reputation among its customers. The McDonald crashes its strategies most of the time with its advertising campaigns. However it is recommended to make its reputation stronger than it has now by focusing more on the advertisements to present attractively. While talking for the reputation it is visible that the burger king organization focuses more on the communities like the children and almost all the age group. Groups After advertisement of any of its product it is necessary to form groups which may like the eating stuffs of burger king and others who may like burgers of other brands. Groups can be formed in the division of age, taste, brand awareness and like/dislike. Conclusion Burger King has a well amazed brand identity and it influences huge amount of people across the world. However, it needs to create a great impact by integrating online viewers on YouTube as well it need to build strong presence to leave behind the groups with the conversation about the company. The organization does not give much importance to the conversations happening in the YouTube or it can be said that there is a lacking of groups and forums on the YouTube. Hence, the Burger King is one of the leading companies that serve food and snacks. References Boyland, E. J., Christiansen, P. (2015). Brands and Food-Related Decision Making in the Laboratory: How Does Food Branding Affect Acute Consumer Choice, Preference, and Intake Behaviours? A Systematic Review of Recent Experimental Findings.Journal of agricultural food industrial organization,13(1), 45-54. Burger King. (2018).BURGER KING | 2 for $6 Mix or Match "Spicy, Crispy, Juicy". Retrieved from https://www.youtube.com/watch?v=qC5qb7JvS5k BURGER KING. (2018).YouTube. Retrieved 7 March 2018, from https://www.youtube.com/user/bk Conick, H. (2018).OK, Google, How Did Burger King Create the Longest 15-Second Ad in History?.Ama.org. Retrieved 7 March 2018, from https://www.ama.org/publications/MarketingNews/Pages/ok-google-how-burger-king-create-longest-15-second-ad-history.aspx

Monday, December 2, 2019

The Grapes Of Wrath The Purpose Of The Interchapters Essays

The Grapes of Wrath: The Purpose of the Interchapters - Sara Stark Initially, I found the interchapters to be annoying, interruptions to the story. It was only when I realized the point in having the interchapters that I understood that not only did they not interrupt the story, but they added to it tremendously. The interchapters provide indirect comments or general situations which suggest something about the personal tragedies of the main characters. These comments and situations help give the reader an understanding of what the characters are going through by either showing metaphorically their present or future triumphs and struggles or explaining the history of the period that they lived in. Chapter three is an interchapter. It describes a concrete highway that a land turtle struggled to cross. The turtle was finally almost there when it was hit by a truck and its shell was chipped and it was thrown on its back. The turtle had to struggle even hard but it did get going again. This chapter represented the continual struggle of that the Joads would have to face throughout the entire story. Throughout the novel the Joads meet many hardships. They are forced to leave their home, lose family members such as the grandparents and Noah, work for low wages, and suffer from hunger floods and cruel prejudices in California. But, just as the turtle refused to be swayed from his purpose so will the Joads. Chapter five is an interchapter that discusses a tractors hired by banks or a corporations that would come to the land and plow through it, destroying everything in its path. The chapter is an abstract conflict between the tenant farmer and the banks and shows the pain of a tenant farmer upon leaving the land that was settled by their grandfather. The tenant farmer was so upset that he threatened to shoot the driver . Another chapter describes a tenant farmer who has to leave and is cheated into paying to much for a car. Chapter nine describes the generalized families who must sell their sentimental goods at absurdly low prices. These chapters present the situations which the Joads come across very soon. The Joads have to leave their land and sell all their things. Pa dreads telling Ma, in chapter ten, the price he sold their things for. Grandpa threatens to kill the tractor driver who was plowing their land just like the tenant farmer who Steinback described. The Joads had to buy a used car in order to go to California. The interchapters provided general social situations which Joads had to face. Interchapters nineteen and twenty one the development of land ownership in California. Chapter nineteen explains how the Americans took California from the Mexicans and people known as squatters acquired lots of land and thought of it as their own. They hired people to work the land and became great owners. The problem was that many people from Kansas, Oklahoma and Texas began to arrive and the owners didn't want them to become squatters so they hated them and called them Okies. These owners cut wages in order to pay policemen to guard and protect their property. In the next chapter, the Joads are called Okies and a young man explains to Tom that the people are afraid that the Okies will get organized if they stay in one place for long enough so they push them around. This man also explains how no one can get people together to organize because the cops will arrest whoever starts up. Chapter twenty one describes how the people with small jobs in California are afraid of the Okies because they don't want to lose their jobs. The big companies could make wages very low because people were starving and would work for low wages. The following chapter explains how Tom met Timothy Wallace who told him that he would only have his job for a couple of days and his wages were being cut. The interchapters describe general situations and the chapters after them explain how that particular situation affects or will affect the Joads. The reader can learn many details about the hardships that the Joads went through by reading about the hardships of the migrant workers as a

Thursday, November 28, 2019

Theft Essay Example For Students

Theft Essay Theft; the act or instance of stealing ones good without their consent. It is a bad habit that is often acquired and is insidious. Once developed one often justify it with fallacious reasoning to convince themselves that it is indeed normal. This was complex Marya, from the short story Theft by Joyce Carol Oates went through. Marya is a remarkably brilliant student who had to support herself through college by working at a local library because her family was poor. She also is very competitive and diligent. Her classmates and teachers often admire her wit, charm, and articulate arguments. However, one cannot judge a book by its cover. Although Marya, one of the scholarship girls, appears to be an upright, quiet student, she often partakes upon petty theft. These trivial items that she steals materialistically means nothing for her but the act thievery seems to be an outlet for her express her power and triumph over those who undermines her perfect record. As a scholarship girl Marya is very proud of her intelligence, yet in constant fear of the prospect of failure. She seems to always be preoccupied with studies, grades, employment, and finance and never had time for herself or any one else. Shes constant striving to keep her perfect record. When she feels that her perfect record is jeopardized she becomes indignant and begins to stonewall those around her. Perhaps this is the reason why she steals; to retaliate, to even the score. Though Marys grades for the course were all As, the grade posted for her final examination was C; and the final grade for the course was a-humiliating B+of course she ran up to his office, made an appointment to see him; after a few minutes clucking and fretting, he the professor who made the mistake on her final exam consented to raise the grade to AA minute later Marya was striding down the corridor, her pulses beating hot, in triumph. In her pocket was the black fountain pen she had lifted from the mans cluttered desk. In this in cident one can see how Marya reacted when her straight As record was almost ruin by the negligence of the professor. She felt cheated and thus in a whim, she snatched the professors pen. Although she didnt have any realistic used of the pen besides writing her name insanely over and over again in her notebook until it ran out of ink and threw it away, she felt empowered by the act-something that is intangible. The pen symbolizes her triumph over the ignorant man and her shame was erased by it. The instant when the pen passed over from the belonging of the professor to belonging to her was like winning an award or trophy. When an athlete break a world record or defeat an opponent he is endowed with fame, glory, success, and power. The fame and status of the opponent is then transfer to the victor. This is the feeling Marya sought. In stealing the pen she now receives the professors essence and power. According to Freud a mans greatest power lies in his ability to procreate which tran slate to his phallus. The pen was an extension of the professors phallus and ultimately his power.In taking this pen, she has symbolically castrated him-the person who almost took her perfect record away-and thus gaining this awesome power. She simultaneously eliminated an obstruction and preserved her perfect record. To Marya, education means an escape from her appalling life; an escape from her social debacle. In order for her to live up to her scholarship girl status, Marya felt that she must constantly exert herself; thrive for perfection. Everything she does evince this, from the way she acts, live, read. The enigmatic reason why she steals also reflects upon this relentless pursuit of perfection. It occurred to her with a chilling certitude that every moment not consciously devoted to her work was an error, a blunder. With this belief embedded deeply in her unconsciousness she felt that Imogene is insidiously stealing her precise time-she couldnt afford Imogene. To her Imogene was a social-parasite that is gradually feeding off her and weakening her. Not only did Imogene steal time from her but also she stole her innocence. 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Wednesday, November 27, 2019

Free Essays on Heroism In Beowulf And Sir Gawain

â€Å"Disposable Heroes† Throughout time our concept of heroes has changed dramatically. Even in the recent past heroes have gone from comic book characters such as spider man or superman, to the men and women who risked their lives on September 11th. In comparison, it is also clear how the concept of heroes changed from the time of Beowulf, possibly written as early as 1100 AD, to Sir Gawain and the Green Knight, composed around 1400 AD. Though both considered heroes, Beowulf and Sir Gawain are drastically different characters in personality, ability, and perspective. The similarities are few; each performs deeds for which they gain fame and honor, and each is seen, in their own respects, as a model of virtue. It is evident through their many differences how the concept of heroism changes from the time of Beowulf to Sir Gawain and the Green Knight. Beowulf is a hero who is very sure of his abilities. This is clear when Beowulf is about to battle Grendel because he says, When it comes to fighting, I count myself as dangerous any day as Grendel. So it wont be a cutting edge I’ll wield to mow him down, easily as I might. He has no idea of the arts of war, of shield or sword-play, although he does posses a wild strength. No weapons, therefore, for either this night: unarmed he shall face me if face me he dares. (46) It is obvious here that Beowulf is confident in his ability to fight as well as his strength. Many great men have tried to defeat Grendel and have failed for many years until Beowulf fights him. Even though he knows how dangerous Grendel is, he still wishes to make the battle a fair fight, so he decides to battle unarmed like Grendel. When he decides to make the fight fair by battling unarmed, Beowulf also shows his bravery. Beowulf’s bravery could not be matched by any other at his time, for he was willing to fight even when he knew it would cost him his own life. When fighting the fire-breathing dragon, the dragon ... Free Essays on Heroism In Beowulf And Sir Gawain Free Essays on Heroism In Beowulf And Sir Gawain â€Å"Disposable Heroes† Throughout time our concept of heroes has changed dramatically. Even in the recent past heroes have gone from comic book characters such as spider man or superman, to the men and women who risked their lives on September 11th. In comparison, it is also clear how the concept of heroes changed from the time of Beowulf, possibly written as early as 1100 AD, to Sir Gawain and the Green Knight, composed around 1400 AD. Though both considered heroes, Beowulf and Sir Gawain are drastically different characters in personality, ability, and perspective. The similarities are few; each performs deeds for which they gain fame and honor, and each is seen, in their own respects, as a model of virtue. It is evident through their many differences how the concept of heroism changes from the time of Beowulf to Sir Gawain and the Green Knight. Beowulf is a hero who is very sure of his abilities. This is clear when Beowulf is about to battle Grendel because he says, When it comes to fighting, I count myself as dangerous any day as Grendel. So it wont be a cutting edge I’ll wield to mow him down, easily as I might. He has no idea of the arts of war, of shield or sword-play, although he does posses a wild strength. No weapons, therefore, for either this night: unarmed he shall face me if face me he dares. (46) It is obvious here that Beowulf is confident in his ability to fight as well as his strength. Many great men have tried to defeat Grendel and have failed for many years until Beowulf fights him. Even though he knows how dangerous Grendel is, he still wishes to make the battle a fair fight, so he decides to battle unarmed like Grendel. When he decides to make the fight fair by battling unarmed, Beowulf also shows his bravery. Beowulf’s bravery could not be matched by any other at his time, for he was willing to fight even when he knew it would cost him his own life. When fighting the fire-breathing dragon, the dragon ...

Sunday, November 24, 2019

Wake Up to a Great Morning With These 10 Sunshine Quotes

Wake Up to a Great Morning With These 10 Sunshine Quotes American songwriter Jimmie Davis once wrote, Sunshine is a welcome thing. It brings a lot of brightness. Hes absolutely right. When the first rays of the sun pours into your bedroom window, you will squint at it under your sheets, but it sure brings a welcome smile on your face. Most parts of the earth receives sunshine throughout the year. I wonder how I would survive the dark, sunless months, if I lived closer to the poles. We dont pay much attention to the gift of sunshine, simply because it has always been available to us in abundance. In the freezing months of December, when the sun looks bleak, we wish for a little warmth and brightness. When summer comes rolling by, with the sun merrily basking us with golden rays, we forget how blessed we are to receive this wonderful gift of nature. Why the Sun Is Your Best Friend Wouldnt you rather wake up to the morning glow instead of the incessantly screaming alarm clock? Would you not feel more alive after a brisk morning walk in the sun, instead of gulping down your low-fat decaf? It is an established fact that those who wake up to the first rays of the sun are less likely to feel lethargic, and low in enthusiasm than those who force themselves to wake up to artificial mechanisms. Your body clock, when in sync with nature, helps improve metabolism, productivity, and satisfaction. Your body will thank you for the extra bit of sunshine it receives, as it boosts your immunity, hormone production, and memory. Say goodbye to skin, bone, and muscle ailments with that extra dose of sunshine on your body. How Much Sunshine Is Too Much Sunshine While medical experts vary with the amount of sun one needs. While on one hand, lack of sun exposure has lead to an alarming increase in Vitamin D deficiency in the general population, too much exposure to sun increases the risk of skin cancer due to ultra violet radiation. While the jury is still out on what is the correct amount of sunshine needed for good health, lets go with a balanced approach. A good amount of sunshine that would make you look slightly flushed and bring a glow to your skin is safe. Make sure to take as much sun protection as needed, in order to avoid burning. If however, you come home looking like a red lobster, you know you have gotten yourself way too much sun. What better place to enjoy sunshine other than the beach? Head to the closest beach with your sun protection and beach basket to soak in some golden rays and dig your feet deep into the soft sand. Theres nothing more therapeutic than enjoying a sunny day playing with the waves or frolicking on the beach. If beaches are not your favorite, head to the hills. While you can enjoy the cool mountain breeze, you will also enjoy the warmth of the sunlight that will feed your body with the energy to go on. Sunshine Is Your Best Bet for Good Health Dont fear the sun. The sun is the reason for life on this planet. It has been around for millions of years, and will continue to do so for many more million years. Enjoy the sun and feel yourself growing alive as you turn your face towards the sun. Harper Lee, To Kill a MockingbirdSummer was on the way; Jem and I awaited it with impatience. Summer was our best season: it was sleeping on the back screened porch in cots, or trying to sleep in the tree house; summer was everything good to eat; it was a thousand colors in a parched landscape; but most of all, summer was Dill. Ralph Waldo EmersonLive in the sunshine, swim the sea, drink the wild air. Helen KellerKeep your face to the sunshine and you will never see the shadow. Charles Dickens, Oliver TwistThe sun,the bright sun, that brings back, not light alone, but new life, and hope, and freshness to manburst upon the crowded city in clear and radiant glory. Through costly-coloured glass and paper-mended window, through cathedral dome and rotten crevice, it shed its equal ray. Anne BronteA light wind swept over the corn, and all nature laughed in the sunshine. Lillie LangtryAnyones life truly lived consists of work, sunshine, exercise, soap, plenty of fresh air, and a happy contented spirit. Joey TolbertFor every day that there is sunshine, there will be days of rain,its how we dance within them both that shows our love and pain. Ken KeseyYouve got to get out and pray to the sky to appreciate the sunshine; otherwise youre just a lizard standing there with the sun shining on you. John RuskinSunshine is delicious, rain is refreshing, wind braces us up, snow is exhilarating; there is really no such thing as bad weather, only different kinds of good weather. F. Scott Fitzgerald, The Great GatsbyAnd so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.

Saturday, November 23, 2019

Career Options for Archaeology Degrees

Career Options for Archaeology Degrees What are my career choices in archaeology? There are several levels of being an archaeologist, and where you are at in your career is related to the level of education you have and the experience you’ve received. There are two common types of archaeologists: those based at universities, and those based at cultural resource management (CRM) firms, firms that conduct archaeological investigations associated with federal construction projects. Other archaeology-related jobs are found at National Parks, Museums, and State Historical Societies. Field Technician/Crew Chief/Field Supervisor A field technician is the first paid level of field experience anyone gets in archaeology. As a field tech, you travel the world as a freelancer, excavating or conducting survey anywhere the jobs are. Like most other kinds of freelancers, you are generally on your own when it comes to health benefits, but there are benefits to the ‘travel the world on your own’ lifestyle. You can find work on CRM projects or academic projects, but in general CRM jobs are paid positions, while the academic field jobs are sometimes volunteer positions or even require tuition. A Crew Chief and Field Supervisor are Field Technicians who have had enough experience to earn additional responsibilities and better pay. You’ll need at least a Bachelors level (BA, BS) college degree in archaeology or anthropology (or be working on one) to get this job, and unpaid experience from at least one field school. Project Archaeologist/Manager A project archaeologist is the middle level of the  cultural resource manager jobs, who supervises excavations, and writes reports on excavations conducted. These are permanent jobs, and health benefits and 401K plans are common. You can work on CRM projects or academic projects, and under normal circumstances, both are paid positions. A CRM Office Manager supervises several PA/PI positions. You’ll need a Masters Degree (MA/MS) in archaeology or anthropology to get one of these jobs, and a couple of years experience as a field technician is very helpful, to be able to do the job. Principal Investigator A Principal Investigator is a Project Archaeologist with additional responsibilities. She conducts archaeological research for a cultural resource management company, writes proposals, prepares budgets, schedules projects, hires the crew, supervises archaeological survey and excavations, supervises laboratory processing and analysis and prepares as sole or co-author technical reports. PIs are typically full-time, permanent positions with benefits and some retirement plan. However, in special cases, a PI will be hired for a specific project lasting between a few months to several years. An advanced degree in anthropology or archaeology is required (MA/Ph.D.), as well as supervisory experience at the Field Supervisor level is also required for first time PIs. Academic Archaeologist The academic archaeologist or college professor is probably more familiar to most people. This person teaches classes on various archaeology, anthropology or ancient history topics at a university or college through the school year, and conducts archaeological expeditions during the summer terms. Typically a tenured faculty member teaches between two and five courses a semester to college students, mentor a select number of undergraduates/graduate students, run field schools, conduct archaeological fieldwork during the summers. Academic archaeologists can be found in Anthropology Departments, Art History Departments, Ancient History Departments, and Religious Studies Departments. But these are relatively difficult to get because there arent that many universities with more than one archaeologist on staff- there are very few Archaeology Departments outside of the larger Canadian universities. There are Adjunct positions easier to get, but they pay less and are often temporary. You’ll need a Ph.D. to get an academic job. SHPO Archaeologist A State Historical Preservation Officer (or SHPO Archaeologist) identifies, evaluates, registers, interprets and protects historic properties, from significant buildings to shipwrecked vessels. The SHPO provides communities and preservation organizations with a variety of services, training and funding opportunities. It also reviews nominations to the National Register of Historic Places and oversees the State Register of Historic Sites. Has a very large role to play in a given states public archaeology effort, and is often in political hot water. These jobs are permanent and full-time. The SHPO, him/herself, is usually an appointed position and may not be in cultural resources at all; however, most SHPO offices hire archaeologists or architectural historians to assist in the review process. Cultural Resource Lawyer A cultural resource lawyer is a specially-trained attorney who is self-employed or working for a law firm. The lawyer works with private clients such as developers, corporations, government, and individuals in connection with a variety of cultural resource-related issues that may arise. Those issues include regulations that must be followed in connection with property  development projects, ownership of cultural property, treatment of cemeteries located on the private or government-acquired property, etc. A cultural resource attorney may also be employed by a government agency to oversee all cultural resource issues that may arise, but will probably entail work in other environmental and land development areas as well. She may also be employed by a university or law school to teach subjects related to the law and cultural resources. A JD from an accredited law school is required. An undergraduate degree in Anthropology, Archaeology, Environmental Science or History is helpful, and its beneficial to take law school courses in administrative law, environmental law and litigation, real estate law and land use planning. Lab Director A laboratory director is typically a full-time position at a large CRM firm or university, with full benefits. The director is in charge of maintaining artifact collections and the analysis and processing of new artifacts as they come in out of the field. Typically, this job is filled by an archaeologist who has additional training as a museum curator. Youll need an MA in Archaeology or Museum Studies. Research Librarian Most large CRM firms have libraries- both to keep their an archive of their own reports on file, and to keep a research collection. Research librarians are typically librarians with a degree in library science: experience with archaeology is typically beneficial, but not necessary. GIS Specialist GIS Specialists (Geographic Information Systems (GIS) Analysts, GIS Technicians) are people who process spatial data for an archaeological site or sites. They need to use software to produce maps and digitize data from geographic information services in universities or large cultural resource management companies. These can be part-time temporary jobs to permanent full time, sometimes benefited. Since the 1990s, the growth of Geographic Information Systems as a career; and archaeology has not been slow in including GIS as a sub-discipline. Youll need a BA, plus specialized training; archaeology background helpful but not necessary.

Thursday, November 21, 2019

Gained Knowledge From Taking the English Composition Class Essay

Gained Knowledge From Taking the English Composition Class - Essay Example My learning outcomes as illustrated above have been diverse with the main motivation being the overall abilities acquired through the course. So far I have been able to exhibit a proper understanding of grammar which is captured through improved sentence structures and through grammar usage. My scope of writing has improved and I can be able to write effectively with the inclusion of thesis statement and other minor structural factors that define the success of an English composition class. Through the attendance of the class, I have been able to link up the different aspects of composition writing, through developing a proper beginning to an essay, developing the body of the essay and also in elaborating the conclusion which captures the entirety of the essay written. Reid (2000) Other additions have been in relation to the organization both derived from an individual basis and also as reflected on the essays I have written. The composition class has engaged my reasoning which has aided in the arrangement of my essays through the integration of different strategies ranging from transitional devices which guarantee improved flow and consistency in my presentations. Through the change, I have learned how to express different tones and level of formality in my essay examples which has proved vital in capturing the attention of the audience and improved individual awareness. In relation to the assertion above, through embracing diversity in writing, my cognitive skills have improved resulting in analytical thinking, critical reading and improved awareness of the subject matter.

Study Case of Goldman Sachs and the Real Estate Bubble

Of Goldman Sachs and the Real Estate Bubble - Case Study Example e an evaluation of what really happened, prescribe alternatives that ought to have been taken, give recommendations about how such a situation can be avoided and finally give a conclusion. Goldman Sachs is one of the biggest, and leading financial institutions in the world. Founded in the year 1869, it is an investment bank that is regarded the leading world investment bank. It is also involved in the management of investments and securities and also provides a variety of consultancy and other services across the world. The net revenue that Goldman Sachs raked in from its wide portfolio of services in the year 2011 was over 28 billion dollars (Konecny, 2012). It is also known for employing the top cream of the best universities who help propel it to such great heights, with top officials sitting at the treasury, such as the former secretary to the treasury, Henry Paulson, and other government financial institutions being past employees of Goldman Sachs. So what was the involvement of this giant company in the real estate bubble hit? Its involvement, both direct and indirect, can be simplified into three. Firstly, it sold securities which were mortgage- related and ove rpriced to investors without actually telling them the obvious risks that lay ahead. Secondly, Goldman Sachs, through its mortgage division’s Alternative Mortgage Products, made bets that the values of the securities would dip following a drop in the prices of houses in the United States. The third involvement of the investment bank in the housing bubble issue was its indirect connections with powerful government executives, who were actually former executives at Goldman. This made way for its receipt of bailout money from payments advanced to entities it had acquired such as AIG after the collapse of the bubble (Cohan, 2012). A number of reasons have been put forth in an attempt to explain the causes of the housing bubble. Such explanations include deregulation of financial institutions, misguided

Wednesday, November 20, 2019

Analyse the economic objectives of the United States government and Essay

Analyse the economic objectives of the United States government and the effectiveness of its macroeconoic policies over the las three years - Essay Example Stagflation was once witnessed in the economic turmoil of the 1970s due to which economic imbalance was experienced. However despite the economic consequences of policies, we explore in this paper to what extent macroeconomic policies have remained successful or unsuccessful over the last three years in the light of economic objectives to cover unemployment, inflation, expenditure and balance of economic growth. Unemployment is the foremost macroeconomic indicator that within any economy irrespective of per capita GDP is responsible for deriving income from labor market earnings. With falling living standards and rising unemployment, the macroeconomic policies have failed to lower down the rate of unemployment as the rate of unemployment in 2007 was 6 million which in 2008 has risen to 9 million and is still keep on increasing during this economic recession. Avila & Usabiaga (2007) points out that macroeconomic policies have permanent or long-lasting effects on the unemployment rates of various US states (Avila & Usabiaga, 2007). However the impact of such policies and their persistence to our economy indicates that a high degree rise in unemployment is due to the restrictive demand policies that have become permanent component of the economy, thus leading to a higher natural rate of unemployment. This way the macroeconomic results have suggested that the prevailing tendency of U.S. state unemployment rates to fall from the high level was only witnessed after the first oil shock which also gives an indication that labor market reforms and stabilization policies have been implemented in the right direction (ibid). Policies regarding public finance claims that only the most central, national government can successfully manage US economys macro-economic swings and the resulting unemployment of labour and economic resources. The macroeconomics in this case does not held itself responsible for the inability to

Tuesday, November 19, 2019

Critical thinking skills Essay Example | Topics and Well Written Essays - 750 words

Critical thinking skills - Essay Example Thanks to the maternal grandparents who have willingly expressed a compassionate desire by giving their daughter a green light to move in but unfortunately the young mother turned it down. Many infants are born prematurely however like any other preterm this patient requires a lot of care. He is currently diagnosed with Broncho pulmonary dysplasia, has a problem with desaturation when removed entirely from oxygen. Has got brief apneic spells that are being managed with oral caffeine citrate hence require oxygen therapy and apnea monitoring at home and definitely this is not possible without proper empowerment of the mother and proper financial and legal support from the community resources. The infant patient experienced a grade 2 intraventricular hemorrhage during the time on the ventilator which could have hampered her mental development, has a head lag however this can’t take off the fact our optimism as there is a lot of hope and confidence in him considering he smiles freely in response to others and is able is able to follow objects with his eyes when sitting in an infant seat. Indeed with a much of conscience, confidence, compassion, commitment and competence the kid will make it. The community resources recommended for the proper growth of the kid includes; Proper empowerment of the mother and everyone around the infant patient, legal help in order to ensure that the father is taking up responsibility of taking care of the infant patient,and Support services in terms of hospitalization and regular checkup as he is a special child and so does he deserve special attention. Proper empowerment of the mother and everyone around the infant patient is one of the most important aspects of community resource in the form of counseling of the parents. It helps the mother to understand the significance of adherence to drug prescription and follow up (Lipe & Beasley, 2004). The mother is also made

Sunday, November 17, 2019

Integrated Marketing Communications Plan for Dulux Essay

Integrated Marketing Communications Plan for Dulux - Essay Example are now splashing on colour and comfort since they have ceased the practice of periodically selling their houses where the estate agent’s notion of neutrality ruled the day. Most houses were previously painted white in UK to show neutrality. Just 3% of homeowners like white according to new research from Dulux (Sunday Telegraph 2008). Due to the unfavourable conditions in the property market as a result of the crunch, most homeowners may not afford to move to new places (Sunday Telegraph 2008).. These may need to redecorate their homes as a way of trying to revive interest and give a new feeling to the place. So basically, Dulux is targeting homeowners who have no immediate intention to move out as well as those who need to spruce up the image of their homes to look a bit more attractive. The old consumers who would continue staying where they have been staying constitute the potential market for Dulux. These consumers are likely to redecorate their homes at a lower cost as they wish to spend less in a bid to revive interest in their old places. Even some home owners would want to change colours as a way of moving away from the traditional white colour which previously dominated most homes as outlined above. With Dulux’s paint mixing service at their disposal, these home owners might wish to take advantage of it to improve the appearance of their surroundings rather than stick to the ‘sellable’ creams at the market. Obviously these people would go for a service that specifically meets their requirements at a lower or no cost than spending large sums of money on the same service. Integrated marketing communication is primarily concerned with the strategic coordination of roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing, public relations, sponsorship (Cant 2000). Mass techniques like advertising, sponsorship and publicity for instance, can be effectively used as communication

The Adventures of Huckleberry Finn Essay Example for Free

The Adventures of Huckleberry Finn Essay In Mark Twain’s novel The Adventures of Huckleberry Finn he bases the novel in a pre-civil war time period even though it’s being published in a post-civil war time period. This is strange because he is writing about the past which has already been lived, so what point is he trying to make? Through the characters tom and Huck twain illustrates the childish and outdated actions of society. The time period before the civil war was a low point in American history. The nation was divided over the issue of slavery and the treatment of blacks. This issue caused the civil war and was prevalent in the south even after the war. This is what Twain is trying to point out to society is his novel. They are still acting the same even though it is wrong and has been decided that change has needed to happen. He does this by basing the novel pre civil war time but it reflects society in that day and age because the audience relates to the novel. Twain reflects society’s view through the character Tom Sawyer. At the end of the novel the reader finds out that Jim, the escaped slave, is actually free and Tom knew this the entire time but neglected to tell anybody so he could have his storybook adventure (309). Tom reflects society in this way because Tom wasn’t treating a freed slave as such; he was treating him as a toy. Jim was Tom’s chance to have a storybook adventure that he is known for and uses him as a prop in the adventure and in the process subjecting him to the treatment of a slave when he is actually a free man (307). Tom is a childish character known for stretching the truth and acting out his storybooks but also cruel towards slaves like making Jim believe that he is a slave when he is actually free, and justifying this by saying that he would have paid Jim for his troubles once it was said and done (309). This childish tendency reflects society because society at the time was still treating blacks as slaves and making life hard on them but justifying it by saying they would pay them. Blacks still were not being treated equal just like Jim was not being treated like a free man when in fact he was. Twain retaliates against society with the character Huck. Huck is almost the voice of reason emerging from society in the novel. He questions how he should treat Jim and what is right and wrong in his treatment but also in society. He believes the right thing to do is to turn Jim in and move on but never does because it would be wrong to turn in his friend (261). This inner conflict shows the struggle to change social norms. Twain is trying to show that the treatment of slaves has been shown to be okay only because society has made it that way. Now that society throughout America is changing the view on slavery then they have to change what is right and what is wrong and this cause’s inner conflict. But in the end Huck is shown to be in the right because Jim was a free man the entire time and if he had turned him in he would be stealing from Jim. It would have been wrong on every count no argument there. The journey that Jim and Huck embark on symbolizes the journey for the abolishment of slavery. Jim fought against slavery and Huck, a white man, reluctantly went along with it and started to change his views on the issue. This leading to the official declaration of freedom when really the whole time Jim was a free human being and just wasn’t being treated as such, but is now officially recognized as â€Å"free†. What twain is trying to say is that even though blacks were under the title of slave and were treated as such they were free human beings then and now are officially given the title of â€Å"free† but yet are still being treated the same even when they are free. Twain wants to point this out to society so they can change according to the times because they are still living in a pre-civil war time period when things have changed and social norms have changed.

Friday, November 15, 2019

How Communication Plays A Vital Role English Language Essay

How Communication Plays A Vital Role English Language Essay Communication plays a vital role in our lives. We communicate based on five reasons which are to influence people, to establish or maintain interpersonal relationships, to acquire different kinds of knowledge, to help people, and to play (DeVito, 2001). With this in mind, communication can be considered a sophisticated activity and that is why misunderstandings and conflicts tend to arise. According to Bovà ©e and Thill (2000), communication barriers are usually due to a number of factors such as differences in perception and language, poor listening, emotional interference, cultural differences and physical distraction. Listening skills is an important aspect in effective communication. Listening is defined as the acquisition of information in an interpersonal interaction (Bostrom, 1996a; 1996b). Comprehending, retaining, and responding are the three elements of listening (Rothwell, 2004). There are however, some problems that contribute to the barriers to listening. Qn 1 Based on the clip Stephanie Explodes at Eric, there are three barriers to listening that I observed. First is the competitive interrupting. Competitive interrupting occurs when we dominate the conversation by seizing the floor from others who are speaking. At 00:11 to 00:13, when Eric interrupted Stephanie, the conflict was further ignited. Eric failed to listen to Stephanies points. Erics actions prove that men are more frequent competitive interrupters (Mulac et al., 1988; Stewart et al., 1996). Secondly, I observed ambushing. Ambushing occurs when we listen for weaknesses and ignore the strengths of a speakers message (Rothwell, 2004). At 00:38 to 00:50, Stephanie ambushed Eric by saying that he had an illegitimate child with Brooke, which is totally out of context. In the argument, Eric wants Stephanie to realize that her act of confronting Brooke in front of the media is wrong. However, Stephanie had selectively listened to Erics point of view and attack him by bringing up Brookes personal life story as Wood (2004) mentioned Once a conflict begins, everything that has been stored up is thrown in. Last but not least, I observed content-only response. A content-only response focuses on the content of a message, but it ignores the emotional side of communication. As cited in 1:13 to 1:23 clip; Eric has long known that Stephanie has never agreed to the idea that Brooke works in their family-business company, Forrester Creations. When Stephanie finally thinks that it is the right time to fire Brooke, Eric failed to understand and acknowledge Stephanies feelings towards Brooke. He was too concern with the status of the company. Problems simply arise when we expect or assume the opposite sex should think, feel or act the way we do (Conner, 2000). Qn 2 In enhancing listening skills, a competent communicator needs to take note of informational listening and critical listening. Informational listening expands our knowledge and understanding of our world whereas critical listening helps us sort through bad ideas to discover good ideas that will solve problems and help us make quality decisions that improve our lives (Rothwell, 2004). Both situations require emphatic listening. Emphatic listening requires us to take the perspective of the other person; to listen for what that person needs (Rothwell, 2004). In the clip, both Eric and Stephanie could use emphatic listening to enhance their listening skills. In 00:11 sec, when Stephanie mentioned that Im not as angry with Brooke as I am angry with you, Eric could firstly, used the probing response to seek more information from others by asking questions (Rothwell, 2004). He could have asked Why did you say that? to understand the underlying causes of Stephanies statement. Secondly, Eric could use supporting response which acknowledges the feelings of the speaker and tries to boost the persons confidence (Rothwell, 2004). Instead of saying this is not about you in 1:37 sec, Eric could have said I can see how much Forrester means to you. The response will acknowledge Stephanies feelings thus calming her down. Last but not least, in resolving conflict, Stephanie could use the understanding response which requires a listener to check his or her comprehension of the speakers message by paraphrasing and perception checking (Rothwell, 2004). In time code 1:37 to 1:55, rather than shouting dont you dare talking to me about any damn united front, Stephanie could have responded I understand youre concerned about the future of Forrester, and you agree that Brookes behavior is unacceptable. Qn 3 Based on the clip, I perceived Eric to be in the right. The first attribution that Ive made with regards to his behavior is based on internal attribution which is caused by internal factors such as personality, characteristics and individual belief (Dobkin-Pace, 2006). In the argument, Eric has consistently portrayed a strong characteristic as a businessman as he showed that he certainly knows what is best for the company and stood by it. The first cue is he tells Stephanie that the argument is not about her and that they should worked together to put up a united front so as to convince the media that the company is not falling apart. Secondly, although he has a personal relationship with Brooke, his argument with Stephanie has never been based on his feeling but for the interest of the company. The second attribution I made is based on external attribution which is caused by external forces such as the social situation or physical environment (Dobkin-Pace, 2006). The main reason why the arguments between Eric and Stephanie started is because Stephanie made a rude remark towards Brooke in public which might jeopardize the future of the company. Because the remark was made in public, Eric had to react immediately to defend Brooke hence not able to control himself as he is overwhelmed with shock and anger. I made this attribution based on the words of Eric who reminded Stephanie that it is wrong to insult Brooke in front of her children, employees and media (cue 00:27 sec to 1.05 sec). Qn 4 In making my attribution about Eric, there are two biases that I may have made. Firstly is the fundamental attribution error which is defined as the overestimation of the degree to which other peoples behaviors are due to internal factors and underestimation of the significance of external forces (Dobkin-Pace, 2006). I mentioned earlier that Erics defense toward Brooke is solely for the benefit of the company. However, I may have overestimated the behavior. It can be possible that Eric still have feelings towards Brooke whom he had children with. This in turn, explained his behavior towards Stephanie when she made a remark on Brooke. Secondly is the attractiveness bias which means we tend to think better of attractive than unattractive people and we tend to make positive attributions about their behavior (Dobkin-Pace, 2006). From the start, I have paid more attention to Erics points rather than Stephanie due to the fact that as a women, I tend to be attracted to physical attractiveness of a male as compared to female which I believe affects my attributions. It is natural for human beings to make perceptions toward others without finding the actual facts. Based on the study above, it is proven that these biased perceptions tend to cause grievances, misunderstanding and conflicts. Therefore, it is important to practice good communication in our everyday lives. (1200 words) References: Bostrom, R. N. (1996a). Aspects of listening behavior. In O. Hargie, (Ed.) Handbook of communication skills. (2nd Ed., pp 236-259) London: Routledge. Retrieved February 27, 2010, from http://www.uky.edu/~bostrom/ncalist3.htm Bostrom R. N. (1996b). Cognition, behavior, and listening: A reply to Thomas and Levine. Human Communication Research. Retrieved February 27, 2010, from http://www.uky.edu/~bostrom/ncalist3.htm Bovà ©e, C. L. Thill, J. V. (2008). Business Communication Today (9th ed.). USA: Prentice Hall International, Inc. Retrieved February 26, 2010, from http://courses.nus.edu.sg/course/elcttr/ES2002/communication_process.html Conner, M. G. (2000). Understanding The Difference Between Men And Women. Retrieved February 28, 2010, from http://www.oregoncounseling.org/ArticlesPapers/Documents/DifferencesMenWomen.htm DeVito, J. A. (2001). The Interpersonal Communication Book (9th ed.). New York: Longman. Retrieved February 26, 2010, from http://courses.nus.edu.sg/course/elcttr/ES2002/communication_process.html Dobkin-Pace (2006). Communication in a Changing World. Singapore : McGraw Hill. Mulac, A., Wiemann, J., Wideman, S., Dibson, T. (1988). Male/female language differences and effects in same-sex and mixed-sex dyads: The gender-linked language effect. Communication Monographs, 55, 315-335. Rothwell, J. D. (2004). In the Company of Others : An Introduction to Communication. New York, NY: McGraw Hill. Steward, L., Cooper, P., Stewart, A., Friedley, S. A. (1996). Communication and Gender. Scottsdale, AZ: Gorsuch Scarisbrick. Wood, J. T. (2004). Interpersonal Communication: Everyday Encounters. New York: Wadsworth. Retrieved February 27, 2010, from http://department.monm.edu/portfolio/cata2005/kstitt/Relationship%20Paper.htm

Thursday, November 14, 2019

Wicked White World :: essays research papers

â€Å"Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral will be banished; persons attempting to find a plot in it will be shot - By Order of the Author,† (Twain 1) reads the â€Å"Notice† before The Adventures of Huckleberry Finn, by Mark Twain. Twain claims that he wrote the entire novel purely as an adventure story, and had no intention of creating a deeper statement about the human condition. On the contrary, Twain creates an insight into humanity that the reader hardly expects from the author’s impractical notice. He does this by using the two main characters in the novel, Huck Finn, an uneducated boy running away from civilization and Jim, the runaway slave. As these two misfits float down the Mississippi River on a raft, Twain uses the character of Jim and his interactions with others to defy the white perception of the Negro and to ultimately demonstrate his place in American society. Twain does th is by showing how Jim does not form to the mold of the stereotypical slave, has real emotions just like anyone else and is an example of the Negro’s social standing at that time. In the beginning of The Adventures of Huckleberry Finn, Twain introduces Jim by describing the stereotypical Negro. Jim represents the ignorance and superstitions that most white believed to be the slaves persona. As seen through the eyes of Tom Sawyer and Huck Finn, Jim personifies the stereotypical characteristics of the carefree and often ridiculous Negro. This is demonstrated when the reader first meets Jim, as Tom and Huck attempt to sneak out of the house. Jim, hears the boys moving and decides to wait until he hears it again but promptly falls asleep. Tom moves Jim’s hat by hanging it on a tree limb. â€Å"Afterward Jim said the witches bewitched him and put him in a trance, and rode him all over the state, and then set him under the trees again, and hung his hat on a limb to show who done it,† (Twain 6). This ignorant and illogical explanation illustrates the stereotypical white opinion of Negroes in America. Later in the novel, Huck goes to Jim for help in conj uring the future. The reader sees the ridiculous side of the typical Slave classification. Jim’s prized possession is a hairball that was taken from the stomach of an ox. â€Å"He said there was a spirit inside of it, and it knowed

Wednesday, November 13, 2019

Plastic Production Essay -- Environment, Fossil Fuels

1.0 Research Background The term of plastic has attracted more attention in the literature for the past 100 years since the introduction of the first industrial plastic at the latter part of the 19th century. John Wesley Hyatt, an American, finally came upon the solution in year 1869 with celluloid which makes its debut in plastic industry (McCord, 1964). Ever since after, there have been several milestones in the history of material science as the invention of plastic has, arguably, touched more lives than any other technological breakthrough. Plastics play a significant role across the environmental, societal and economic dimensions of sustainable development. Our modern lifestyle would not be possible without plastics. Plastics have proliferated so readily throughout the modern world because of their inherent properties such as lightweight, versatility and durability (Fortelnà ½ et. al., 2004). By possessing these advantageous characteristics, plastics has become a good candidate for replacement of other materials that range from simple plastic parts such as household storage containers, to sophisticated devices such as heart replacement valves. It is this range of properties together with their low cost that has driven the annual worldwide demand for plastics to reach at least 308 million tonnes by 2010 (Andrady and Neal, 2009). 1.1 Impacts of Plastic Production Although plastics have had a remarkable impact on our culture and lifestyle, the production and use of plastics pose increasing threat to environment. Most plastics are made from fossil fuels and thus plastics production has an impact on oil consumption, both as a raw material and to deliver energy for the manufacturing process (van der Voet et al, 2003). The proce... ...is chapter. The literature review of the related subjects has been outlined in Chapter 2. The main objectives of this chapter are to present the latest knowledge and studies from other researchers relating to the feasibility of performing reprocessing operations in the plastic industry particularly in recycling of plastic and the implementation of Taguchi method in optimizing the injection moulding processing parameters to enhance the mechanical properties of the recycled plastic products. The following Chapter 3 delineates the methodology used in this research wherein every procedure of the experiments is explained in details. Chapter 4 analyzes and discusses the results obtained from the experiments based on the Taguchi method and analysis of variance (ANOVA). Chapter 5 highlights the conclusion on this research work and ends with the future work continuation.

Tuesday, November 12, 2019

Nike Inc: Cost of Capital Essay

The Weighted Average Cost of Capital (WACC) is the overall required rate of return on a firm as a whole. It is important to calculate a firm’s cost of capital in order to determine the feasibility of a particular investment for a firm. I do not agree with Joanna Cohen’s WACC calculation. She calculated value of equity, value of debt, cost of equity, and cost of debt all incorrectly. For value of equity, Joanna simply used the number stated on the balance sheet instead of multiplying the current stock price by the number of outstanding shares. The correct calculation is $42.09 x 271.5M = $11,427.435M. The correct method of calculating the value of debt is to multiply the price of publicly traded bonds by the amount of debt outstanding. This calculation results in 95.60% x $1296.6M = $1,239.550M. The sum of debt and equity is equal to $12,666.985M. Therefore, the weight of equity is 0.902 and the weight of debt is 0.098. In order to determine the cost of debt, the yield to maturity of the debt must be calculated. Using a financial calculator (N=30, PV=-$95.60, PMT=$3.375, FV=$100), the YTM is equal to 7.24%. This is the cost of debt. The cost of equity can be determined using the Capital Asset Pricing Model (CAPM). Joanna was correct in using the 20-year yield on U.S. treasuries as her risk-free rate and was also correct in using 5.90% as her risk premium. However, she should have only used the most recent year’s beta instead of using an average of multiple years. The correct calculation is 5.74% + 0.83(5.90%) = 10.64%. This is cost of equity. Using a 38% tax rate, we can now calculate the WACC. WACC = 90.2%(10.64%) + 9.80%(7.24%)(1-38%) = 10.03% Using the Dividend Discount Model, the cost of equity can be calculated as the sum of the dividend yield and the dividend growth rate. In this case, it is ($0.48/$42.09) + 5.50% = 6.64%. Using the earnings capitalization ratio, the cost of equity can be arrived at by dividing the projected earnings per share by the current market price of the stock. Therefore, $2.32/$42.09 = 5.51% is the cost of equity using this model. The advantage of using CAPM is that it is relatively easy to calculate, but a disadvantage is that it assumes perfect asset valuation, which does not always happen in reality. An advantage of the dividend discount model is that it allows investors to value stocks based on the dividends they pay and it is also easy to calculate. However, not all companies pay dividends so another method would have to be used for those firms. Kimi Ford concluded that at discount rates below 11.17%, Nike’s stock would be undervalued. At Nike’s cost of capital rate of 10.03%, Kimi Ford should invest in the company.

Sunday, November 10, 2019

Introduction to Information Systems Security Essay

A LAN, or local area network, is a group of computers ranging from small to large within a single office or building. Security and access control has to be robust to secure data, applications, and confidential records. Unauthorized access to the network is a massive security risk for the infrastructure. One way to reduce the risk of access is to implement access doors with key cards to only allow authorized personnel. So if there was a breach in security its only limited to select personnel. The workstation domain is where a user can connect to the business network through the local area network. This can be done by laptops, phones, tablets, and desktops. Each workstation requires a user ID and password. To prevent unauthorized access pass word protection should be enabled. A strong password should consist of uppercase, lowercase letters and special characters. If a workstation is idle for a certain amount of time there should be automatic screen lock, which requires the user to reenter their password for access. Certain user should only have the ability to make changes like downloading and installing something to internet access. This along with an anti-virus program will reduce threats like viruses and malware. So if a virus was present on a workstation it will be removed before it spreads throughout the network. The user domain is the employees who access the organization network and IT infrastructure. There should be a policy in place that defines what the employee can do inside the organization. A employee handbook would be beneficial and should list all of the guidelines and procedures. Many smack threats can be avoided by the lack of knowledge and security violations. Reminders like emails and periodic meetings can help employees be more aware about threats and technology updates. If there is a security violation the employee should be under watch and have a meeting with their supervisor. Employee’s daily usage should also be supervised periodically to find any abnormal activity. There also should be warning in place when employees are trying to operate during restricted hours.

Islam in Southeast Asia

In the 11th century, a turbulent period occurred in the history of Malay Archipelago, the Chola Navy crossed the ocean and attacked the Srivijaya kingdom of Sangrama Vijayatungavarman, Kadaram (Kedah), an important fortified city in the Malayan peninsula was sacked and the king was taken captive. Soon after that, the king of Kedah Phra Ong Mahawangsa became the first ruler to abandon the traditional Hindu faith, and converted to Islam with the Sultanate of Kedah established in year 1136. Samudera Pasai converted to Islam in the year 1267, and many other rulers follow suit. There are several theories to the Islamization process in Southeast Asia. The first theory is trade. The expansion of trade among West Asia, India and Southeast Asia helped the spread of the religion as Muslim traders brought Islam to the region. The second theory is the role of missionaries or Sufis. The Sufi missionaries played a significant role in spreading the faith by syncretising Islamic ideas with existing local beliefs and religious notions. Finally, the ruling classes embraced Islam which further aided the permeation of the religion throughout the region. The ruler of the region's most important port, Malacca Sultanate, embraced Islam in the 15th century, heralding a period of accelerated conversion of Islam throughout the region as the religion provided a unifying force among the ruling and trading classes. ( Do?n nay e k bi?t co nen d? th? nay khong, vi no la 2 gi? thuy?t nen nghe no c? k tin c?y). Islam in Indonesia. As we know, Islam is the dominant religion in Indonesia, but not many people know that the amount of Muslims in Indonesia is larger than anywhere else in the world, with approximately 202. 9 million identified as Muslim (88. 2% of the total population) as of 2009. To foreign observers as well as to many Indonesians themselves, Indonesian Islam has always appeared to be very different from Islam at most other places, especially from the way it is practised in the Arabian peninsula. The religious attitudes of the Indonesians, it was often said, were more influenced by the Indian religions (Hinduism, Buddhism) that had long been established in the Archipelago and the even older indigenous religions with their ancestor cults and veneration of earth gods and a plethora of spirits. Many contemporary Indonesian Muslims refuse to recognise them as Islamic because they conflict with modern conceptions of (universal) Islam. In many cases, however, they came to Indonesia as part of Muslim civilisation, even if they did not perhaps belong to the core of Muslim religion. They represent an earlier wave of Islamisation. Islam In Malaysia Malaysia is a multiconfessional country with Islam being the largest practiced religion, comprising approximately 61. 4% Muslim adherents, or around 17 million people. In the 11th century, a turbulent period occurred in the history of Malay Archipelago, the Chola Navy crossed the ocean and attacked the Srivijaya kingdom of Sangrama Vijayatungavarman, Kadaram (Kedah), an important fortified city in the Malayan peninsula was sacked and the king was taken captive. Soon after that, the king of Kedah Phra Ong Mahawangsa became the first ruler to abandon the traditional Hindu faith, and converted to Islam with the Sultanate of Kedah established in year 1136. Samudera Pasai converted to Islam in the year 1267, and many other rulers follow suit. The local population saw that Islam could extricate them from this bondage and provide the means for the extirpation of social evils. The new religion gave the small man a sense of this individual worth – the dignity of man – as a member of an Islamic community. Originally, the draft Constitution of Malaysia did not specify any official religion for the state. This move was supported by the rulers of the nine Malay states, who felt that it was sufficient that Islam was the official religion of each of their individual states. However, Justice Hakim Abdul Hamid of the Reid Commission which drafted the Constitution came out strongly in favour of making Islam the official religion, and as a result the final Constitution named Islam as the official religion of Malaysia. Islam in the Malay Archipelago in general and Malaysia in particular follows the Shafi Madhab (school of thought). However there are many Muslims in Malaysia who do not follow any particular school. In Perlis, the state constitution specifies that Perlis follows the Qur'an and Sunnah and not a particular madhab. Many Muslims in Perlis therefore do not follow any madhab, as is the case with the followers and members of the Muhammadiyah Organisation in Indonesia. Source: http://en.wikipedia.org/wiki/Islam_in_Southeast_Asia http://en.wikipedia.org/wiki/Spread_of_Islam_in_Southeast_Asia http://en.wikipedia.org/wiki/Islam_in_Indonesia http://en.wikipedia.org/wiki/Islam_in_Malaysia Global and Local in Indonesian Islam  by Prof. Martin Van Bruinessen,  Southeast Asian Studies (Kyoto)  vol. 37, no. 2 (1999), 46-63. http://www.islamcan.com/islamic-history/islam-in-malaysia.shtml

Friday, November 8, 2019

Marketing Plan for IPT

Marketing Plan for IPT Mission StatementOur goal at It's Popcorn Time is to provide products that exceed customer's expectations and that are unique to our business. To establish a truly team-oriented environment of committed enthusiastic employees from management to the frontline employee all working toward the goal of growing our customer base. We should be a model provider of exceptional customer service to both our internal and external customers.IntroductionHere at It's Popcorn Time our goal is to provide customer satisfaction and specialty gourmet snacks and sweets that can't be found anywhere else! Our specialties are flavored popcorn, snack sized pretzels coated with sweet and savory flavors, and delectable cookies. Our products come in many flavors such as chocolate, butter, cheese, and caramel. We are currently adding new items to our menu that will be available in our many local stores. We want our customers to know that we will continue to provide customer service long after their purchase.HB-I PT A319 SwissWe are committed to obtaining their trust and loyalty.In our Marketing Plan we will discuss important tasks such as situation analysis, key marketing objectives, strategic initiatives, tactical plans, and a summary on obstacles we will face and how we will measure our results. We believe that following this plan will prove to be successful and profitable.Tactical PlansThere are several Promotional Tactics for IPT to consider. First and foremost will be utilize search engine registration by starting with the major search engines and then carefully selecting others targeted towards our products. We will also be involved in affiliate programs starting with the gift basket company and the catering companies we currently partner with. Apply for awards is a tactic that we have not discussed but it can be beneficial. This can be time consuming, but applying for quality awards can definitely...