Burger King And Social Media Channel Youtube †MyAssignmenthelp.com

Question: Discuss about the Burger King And Social Media Channel Youtube. Answer: Introduction The chosen organization Burger king is a global chain of hamburger fast food restaurants and the chosen social media channel is YouTube. The Burger King was introduced by Keith J. Kramer and Matthew Burns at the beginning when it was Insta-Burger King and later Burger King was taken over by David EdgertonandJames Mc lamore in 1954. Identity The identity of Burger king is revealed to its users in the form of the name of the brand, its location in different countries, restaurants in regions mostly with participating discounts and gifts for the customers. Releasing new videos with smart adverts are a different strategy that Burger King uses to give its customers an overall idea about the product. Conversation The conversation over YouTube is a common thing. People exchange messages and information in the comment box in the YouTube. Along with it the successful way of communicating and presenting the ad content to grab customers interest is well creatively done by the company. It uses pre roll video ads and content ads with interesting offers to show to the customers. Sharing The users exchange videos in YouTube and external information like new store opening, introducing new burgers and menus. Recently the advertisement where the Burger king has used a tricky and clever way to advertise as such in the end of the video it says OK, Google, what is the Whopper burger? and soon after hearing this question any Google home device answers in clear words (Conick, 2018). Presence The presence of the organization can be ensured with the number of viewers who like or dislike the video content and it had 69,334 numbers of subscribers who follow the YouTube channel of Burger king. It was found that 22,628,050viewers only searched out for the YouTube channel page (BURGER KING, 2018). Relationship The relationship between the users and the organization can be overlooked by the number of visitors visit by the information of the internet. Even Burger king interacts with its customers online by hosting contests and distributing gifts to the winners. It releases its all offers and discounts regarding its products and feedback videos to keep the customers updated with the present facts and information (Burger King, 2018). It has been seen that Burger King does not engage that much in the medium of YouTube as compared to other media. It will adversely affect the sales if the organization gives more focus in the message reply of the customers to make them busy with the gossip of the burgers. Reputation The Burger King stands out to be one of the hardest competitors in the market with its good reputation among its customers. The McDonald crashes its strategies most of the time with its advertising campaigns. However it is recommended to make its reputation stronger than it has now by focusing more on the advertisements to present attractively. While talking for the reputation it is visible that the burger king organization focuses more on the communities like the children and almost all the age group. Groups After advertisement of any of its product it is necessary to form groups which may like the eating stuffs of burger king and others who may like burgers of other brands. Groups can be formed in the division of age, taste, brand awareness and like/dislike. Conclusion Burger King has a well amazed brand identity and it influences huge amount of people across the world. However, it needs to create a great impact by integrating online viewers on YouTube as well it need to build strong presence to leave behind the groups with the conversation about the company. The organization does not give much importance to the conversations happening in the YouTube or it can be said that there is a lacking of groups and forums on the YouTube. Hence, the Burger King is one of the leading companies that serve food and snacks. References Boyland, E. J., Christiansen, P. (2015). Brands and Food-Related Decision Making in the Laboratory: How Does Food Branding Affect Acute Consumer Choice, Preference, and Intake Behaviours? A Systematic Review of Recent Experimental Findings.Journal of agricultural food industrial organization,13(1), 45-54. Burger King. (2018).BURGER KING | 2 for $6 Mix or Match "Spicy, Crispy, Juicy". Retrieved from https://www.youtube.com/watch?v=qC5qb7JvS5k BURGER KING. (2018).YouTube. Retrieved 7 March 2018, from https://www.youtube.com/user/bk Conick, H. (2018).OK, Google, How Did Burger King Create the Longest 15-Second Ad in History?.Ama.org. Retrieved 7 March 2018, from https://www.ama.org/publications/MarketingNews/Pages/ok-google-how-burger-king-create-longest-15-second-ad-history.aspx